The website promotion strategy can be both successful and not very successful, and it depends, among other things, on the correct selection of keywords and their correct location within the text. Remember that the density of keywords on the page should not be too high, but also not too low. The fact is that a lot of water is bad both for search engines and for living users, because the latter came to the site for information, but if the text is overloaded with keywords, then it will be extremely difficult for the user to read this. Therefore, there is no need to overload articles with keywords. It is better to make sure that the site has a lot of useful thematic content , the more of it, the more chances you have to break into the top ten, or even take first place in the search results. Therefore, you should be careful about filling the resource with quality material , in other words, making a website for people (SOM). You should not assume that search traffic is the best if your resource has a permanent audience, you can also profit from this.
Optimal keyword density on the page Ideally, at least 300 words should be allocated for each article, if you translate this into a character-by-character equivalent, you get about 1.5 thousand characters without spaces. It is much better if there are 400-500 words of unique content on each page, but there is not much point in writing more. Do not forget about the density of keywords on the pages of your site, which is measured as a percentage of the rest of the text.
If the article contains only a couple of phrases that are hardly related to each other, then there can be no question of any top in Yandex or Google, even if you know perfectly well how to promote a site in search engines. Even if you manage to break into the top, then after a couple of Yandex updates everything will change.
This is quite obvious, because the more text in the article, the more chances that the user will find your site exactly by the phrase from the text, in other words, by the keyword. And if a competent interlinking is implemented on the site , then this significantly increases the chances.
So, the number of keywords on the page, if the volume of the article is average (1500-2500 characters), should be in the region of 2-3 pieces. In general, this number is not limited, because it depends on the total volume of the text.
It is important that there are collective keywords, the so-called key phrases, which consist of several keywords. So, the best option in this case would be to inscribe the phrase itself in the text as a whole, and not the words separately. You should know that the order of words in this case cannot be changed in any case, it is also highly undesirable to add punctuation marks.
The density of keywords on a page is always measured as a percentage of the rest of the text in the article. For example, if a keyword (or key phrase) is entered 10 times per 100 words on a page, then the density will be 10% . If the density is too low, then the search engine will consider this text unsuitable for the topic, and if the keywords are stuck at every corner, then they may be banned for spam. That is why it is important to be careful about filling the texts of articles with keywords.
The optimal keyword density is approximately 4-7%. It is important that these frameworks are respected, so you should check your texts before sending them to the site in order to avoid misunderstandings. In any case, you should not spend too much effort on perfect optimization, it is better to focus on writing interesting and unique materials.
Filling the site with content
The easiest way to promote a site is to contact a company that deals with this, but this method is not yet the cheapest, unfortunately. Therefore, in conditions of a lack of funds, most of the work will have to be done by yourself. For example, filling the site with articles can be implemented without problems if there are minimal inclinations of a copywriter.
How to fill the site with contentLet’s pretend that you already have a domain and a website, and some basic knowledge of HTML, of course.
First, you need to write or buy a certain amount of optimized text , because optimized text is the key to a website’s success in search engines. It is the purchase or creation of unique, interesting texts that is meant by filling the site with content . In fact, the content itself means not only the text of the articles, but pictures, videos, music and so on, in a word, everything that the user can see. Naturally, the more unique content of any type, the better.
However, you shouldn’t assume that due to the large amount of unique text you can get into the top of Yandex search results. To achieve this, you will have to make a lot of effort and use all the promotion methods, which can be read about in other articles collected on this site.
Unique text is what is simply necessary for your site, because if the text is copied from other sources, then search engines can simply ban your site, and this does not bode well. Competent filling of the site with content implies that the text will be readable, because visitors need to be interested, because this increases the chances that the user will stay on your resource, and then click on one link, and then the second, third. Overloading the text with keywords is also highly discouraged – not only readability suffers from this, but search engines do not like such text very much, considering it spam.
The main thing in the title of the page (title) to indicate a word or several that have a specific meaning for this article. Of course, you can’t write something like “Article one, article two” in the headlines. This, alas, can often be seen on the Internet, but this does not bode well for the site, you can completely lose all high-quality and unique content. It is necessary to name the articles so that the user understands what the material is about. Plus, a headline that matches your query is ranked better by search engines.
There is also such an interesting meta description tag, in which you also need to write a little information about the article.
And in the meta tag keywords, you need to enter keywords. These meta tags are actually optional, but filling them in will be helpful because Google uses them.
Now it is necessary to tell a little about the articles themselves. The general heading needs to be highlighted by putting it in the h1 tag, it is important to enclose the rest of the headings in the h2, h3 tags, etc. In general, the first three headings should be enough for all occasions.
Now about the content itself. It is important that the text is about what is interesting to the users you want to get from the search engines. But, again, there is no need to overload the text with keywords, it is better to let it be as readable as possible, then there will be more traffic, at least due to the fact that users will come to the site again and again. Do not forget that you need to fill the site with articles in which the keywords are highlighted in bold, italicized or underlined. In general, this is a rather useful thing, but also addictive, it causes a certain dependence.
Finally, the alt tag in images should also not be empty.